Start-ups often hit a point when new orders are coming in just as they need to scale their platform – and at the same time, they’re trying to build new features to support existing customers. You can’t do everything at once so, under conflicting pressures, founders often make at least one of the following mistakes:
So, what do you do?
From our experience, start-ups can handle this transition well by:
Protecting your core value
Once you understand what makes you special, it’s easier to channel the effort into strategic activities and high-value customers. Here are our top recommendations to help you focus on what’s important:
Handoff low-value tasks
Handing core value (key features, road map, strategy, etc.) to a partner will only damage your existing teams’ motivation. While you could use a partner’s skilled resource to scale your team, you’ll grow quicker if you can find pieces of work, or entire functions, that a trusted partner can own. Here are some examples that other start-ups have outsourced:
Partnering for success
If you ever consider working with an external delivery partner, there are a few things you need to be on the look for:
How Estafet can help
As a nearshore partner with significant experience in helping UK start-ups move to multi-cloud native solutions and container-based PaaS solutions, we specialise in freeing up founders to focus on strategic growth while scaling cheaper and faster than growing the permanent team.
Want to find out more?
Book a 30-minute call and let’s discuss how we could help.